Belarus. Easy To Love was voted the best concept for the new tourism brand of Belarus.
Online voting was hosted by the National Tourism Agency in November-December 2019.
The winner logo is based on two storks, cornflowers and patterns. Designers have already developed banners and stationery items with the new logo.
The main idea of the concept is to create a new image of the country – to position Belarus as a country of aristocratic intellectuals; simple and open people who “managed to preserve the ancient traditions of the Slavs and the pristine beauty of the rich and diverse Belarusian nature“.
Belarus. Easy To Love got over 35% of the votes. The runner-up – Belarus Be with us – received 28% of the vote.
The shortlist of the contest included 17 ideas of the tourism brand. Online voting lasted till 16 December.
We hosted a mini-poll on BelarusFeed, too! Remember?
However, the final decision remains with the commission of experts who will announce their choice in the coming weeks.
So, does the slogan Belarus. Easy To Love suit us?