February is over and we are looking excitedly toward springtime, when warm weather and sunny skies bring a welcome end to a long, cold and dark winter.
Main Minsk department stores GUM and CUM are all set to meet the most anticipated season.
Spring is in the air! Can you feel it?
What is new? The windows will depict animated calendar pages with moving dolls instead of mannequins.
At least eight picteresque storefronts are planned to entertain Minskers and guests of the capital from March to October.
The first window was opened yesterday evening in the run-up to International Women’s Day. This is what it looks like.
“The reaction of Minsk citizens (on New Year’s showcases of CUM) showed that such creative initiatives are necessary.
Passers-by constantly stopped to read poems or take pictures on the background of windows, examined individual elements of the design or discuss it with each other.
All this inspired us to continue, such projects not only adorn the city, but also create customer loyalty to our department store, “says Pavel Yelkanovich, the head of the trade department of the Central Department Store.
Window displays at CUM is a parnter project of the store and MTBank that started this winter, while GUM doesn’t attract partners or branding.