The work of a Belarusian designer Angelina Pischikova has just won Silver Lion at the Cannes Lions 2017 festival.
It is the first Lion for Belarus in the past 12 years.
The prize was awarded for the packaging of light bulbs manufactured by CS, the electrical company from Belarus.
The Design category is considered to be one of the most prestigious and competitive categories at the Cannes Lions.
Therefore, the Silver Lion of Angelina Pischikova is a true a success for Belarusian designers.
The project of the young creator from Minsk has already won awards at other creativity festivals.
For example, in April it received gold and the Grand Prix of the international advertising and marketing festival White Square in Minsk, and in May won silver at Kyiv International Advertising Festival.
Light bulbs with flies were also mentioned in the list of the best packaging solutions compiled by the Wired magazine.
This year 4 works from Belarus were submitted to the 64th International Festival of Creativity. This is a good effectiveness indicator regarding the proportion of the submitted and awarded works, expert say.