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Top Lingerie Brand Milavitsa Celebrates Women Of All Colours And Shapes

Global trends have taken over Belarus, as the country’s top lingerie company Milavitsa had their first international photo shoot celebrating the beauty of women in every, shape, color, and size.

Look for these beauties on the billboards of your country!

Jessica Obanor is one of the members of the international squad. The young woman is from Nigeria who lives and studies at the journalism faculty of the Belarusian State University (BSU).

belarus women milavitsa body skin diversity lingerie

Photo credit: Milavitsa

The 21-year-old wants to become a writer but until then decided to try herself as a model. Jessica has already taken part in Belarus Fashion Week, starred in several commercials and music videos.

Another model is Angelina, her mother is Korean and father is Russian. She is a student of the faculty of economics of the BSU, who also works as an assistant manager and teaches English.

belarus women milavitsa body skin diversity lingerie

Photo credit: Milavitsa

“Girls around the world are different. Each of them has her own temper, face, a unique type of figure and skin colour. At present, Milavitsa supplies its products to 25 countries. 

There are people of different races and nationalities living in each of them.

So that’s why we simply had to show how our underwear fits women of different shapes and enhance their beauty and uniqueness,” says Yuliya Mirgorodskaya, the Milavitsa head of marketing.

belarus women milavitsa body skin diversity lingerie

Photo credit: Milavitsa

One more highlight of the summer advertising campaign is body positivity presented by Kristina Krisanova, the Belarusian plus-size model, who has become its face.

Keeping up with Forever 21, Calvin Klein, and even Victoria’s Secret, Milavitsa launched another plus-size line allowing women to love the body and skin that they are in.

belarus women milavitsa body skin diversity lingerie

Photo credit: Milavitsa

Truth be told, Milavitsa is not the first local brand that launched the inclusive fashion campaign, Kardash, Zen Wear, killtoday, and LSTR Adzienne were also spotted moving with the times.


Sources: TUT.BY, marketing.by

 

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