Belarus as a tourist destination is planned to be promoted via BBC, the New York Times and air carriers, minsknews.by reports.
The country is gearing up for a series of serious international sports events in Minsk this year.
Vitaly Gritsevich, the deputy director of the tourism department, head of planning and tourism activities at the Sport and Tourism Ministry, briefed on the latest updates and plans for the future.
“We cut a deal with the largest air carriers, Etihad Airways, Air China and Turkish Airlines, to show videos about Belarus during flights. The passenger traffic of these companies is huge.
Only Etihad airlines carry about 17 million passengers a year. For the first time in 2018, tourism videos about Belarus were shown on Euronews TV channel.
In 2019, the channel will broadcast videos about the II European Games in Minsk on a regular basis. Certainly, we want to continue work on the country’s promotion,” he said.
Besides, close cooperation with the BBC channel and the New York Times is reportedly planned. What kind of videos will be broadcasted are not disclosed.
Lately, Belarus pretty often hit the headlines of various foreign media sites, Lonely Planet described it as one of the best travel destinations for 2019, the Independent named Minsk one of the top 10 European cities to visit and the New York Times published an article about the restaurant of Belarusian cuisine in Brooklyn, just to name a few.