Five Belarusian travel destinations with rich history have recently received personal tourist brands.
Pilot projects were presented during the tourism expo in Minsk in September.
Experts have suggested promotion ideas for the Augustow Canal, Kamenets-Pruzhany, Mstislavl, Myadel and Polotsk.
Each of the five destinations got a brand, slogan, presentation materials and promotional video and, of course, a strategy of tourism promotion.
The team, working as part of the EU project “Support to Sustainable Tourism Development in Belarus”, collaborated with photographers and designers from Belarus when creating the concepts.
The videos bellow are not final versions and were produced for discussions with the interested parties.
But we are interested in your opinion anyway! Watch and vote: