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Google Buys AIMATTER, Belarusian Maker Of Fabby App

Google Inc. acquired the resident of Belarus’ Hi-Tech Park AIMATTER company, which developed a neural network app Fabby, the service for changing background and hair color on photos, TUT.BY reports.

According to TechCrunch, the parties reached an agreement in May, but the deal was officially closed only on 16 August.

Terms of the acquisition are not being disclosed.

fabby_hair_1 AIMATTER

The deal can be called historic for the Belarusian IT industry.

This is the first time when a Google-level IT company buys a company from Belarus, rather than an intellectual property or an affiliated company in another jurisdiction,” Yuri Melnichek, AIMATTER co-founder and chairman noted.

Another co-founder of the company is Yuri Gursky, whose Haxus fund invested about $ 2 million in AIMATTER.

Haxus also invested in MSQRD, which was acquired by Facebook last year,  and Prisma, the popular app that can turn any photo or video into a “painting” using filters in the style of different artists or artistic movements.

The application for hair coloring in the online mode Fabby Hair was released in June 2017.

The makeover app offers users to experiment with more than 10 different shades – ash and platinum, several natural colors, as well as bright colors are available in the system. The result can be saved to the phone or shared in social networks.

Startup employees work in Minsk, San Francisco and Zurich. Whether they will stay there or move, the company did not specify.

Fabby app, which has over 2 million downloads, will still be available in the application stores.

See also: 9 Changes Of President Lukashenko’s Decree That Will Turn Belarus Into IT-Heaven


Sources: TUT.BYtechcrunch.com.