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8 Designers To Watch At Belarus Fashion Week

The most awaited fashion event of the year, Belarus Fashion Week (BFW) will take place in Minsk on 11-14 May.

Well-known Belarusian designers and brands will show their Fall/Winter 2017/18 collections in the main program.

To make your vision of the Belarusian fashion world a bit more clear, we have made a short guide of the most interesting shows to watch.

1. EMSE

EMSE creates evening, cocktail, prom and short wedding dresses.

The company was set up in 2012. The main idea of the brand is to make high quality and unique design available for everyone.  EMSE tries to embody elegance and grace of a modern woman in their clothers.

Show: 18:00, Thursday, 11 May

2. Alena Goretskaya

The brand appeared in 2009, when the Fashion House Papilio launched a collection of wedding and ceremonial dresses under the name of the designer.

Today Alena Goretskaya is represented by three main lines: business clothing, casual wear and dress-up outfits. Every collection is accompanied with accessories, made in cooperation with Italian producers.

Besides Belarus, the brand is represented in Austria, Germany, Italy, the Netherlands, Kazakhstan, Russia, Ukraine and Switzerland.

Show: 19:00, Thursday, 11 May (main program)

3. Totallook

Totallook is a young brand created by stylists. Its concept grew from extensive experience of work with customers.

The designers of the brand offer unexpected clothing solutions, high quality and rational pricing.

Show: 17:00, Thursday, 11 May (OFF SCHEDULE)

4. Dofamine

The founder of the brand Veronika Khoroshun studied fashion design at Kingston University in London and the Polimoda International Institute in Florence and used to work Aquazzura and Emilio Pucci.

After 7 years of living abroad, Veronika returned to Belarus and founded her own brand of women’s clothing in 2014.

Dofamine is a combination of urban culture and ethnic motives: silk bombers, dresses with embroidery, over-size coats. Minimalistic design makes clothes universal, while catchy details and fabrics make them stand out in everyday life.

Show: 20:00, Thursday, 11 May (OFF SCHEDULE)

5. Ton-in-ton

Ton-in-ton is the leader when it comes to knitwear.

The brand’s simple yet elegant silhouettes are very popular with Belarusian stars and it-girls.

Show: 20:00, Thursday, 11 May (main program)

6. Fur Garden

Designer Yuliya Hilevich is inspired by a Woman, who keeps her internal flame burning despite life difficulties. That is why Fur Garden creates clothes for bright, passionate, independent and feminine women.

The brand was created in 2010.

Show: 21:00, Friday, 12 May (main program)

7. Nelva

Nelva is another big Belarusian producer, working since 2000.

The brand usually presents two seasonal collections per year (Spring-Summer and Fall-Winter). Every set of clothes is dedicated to a specific topic, which is embodied in silhouettes, colors, textures, prints and décor.

This season Nelva will showcase a collection named ‘The passage of time’. Designers want to make a fashion-journey through time to feel the atmosphere of different epochs.

Show: 18:00, Saturday, 13 May (main program)

8. BOITSIK

BOITSIK is modern Belarusian brand created by Irina Boitik. The brand’s first collection was presented in 2012 at the Collection Premiere Moscow (CPN), the largest exhibition in Western Europe.

Irina Boitik does not seek to shock public. Her goal is to adorn women without resorting to excessive decorations.

Dresses, jumpsuits and coats by BOITSIK are created to admire femininity and elegance, and fit perfectly, as if they were tailored individually for every customer.

Show: 20:00, Saturday, 13 May (main program)


Side events of Belarus Fashion Week include kid’s collections shows, the final of the contest for young designers New Names BFW, and OFF SCHEDULE shows and events.

The international program of BFW includes designers collections of Klaudia Markevich, FABRYAN, designers from Italy and Germany.

When: 11-14 May, 2017

Where: BFW pavilion (14 Pobediteley avenue)

How to get in: All shows are free, guest registration is required

Find more information about BFW here.